Marketers are starting to shift focus from millennials
to the next generation, young people barely old enough
to buy their own travel but who are already heavily
influencing family travel decisions.
BY JAMIE BIESIADA
TRAVEL AGENTS DRAWN INTO GUN-CONTROL POLITICS AFTER SCHOOL SHOOTING
Student survivors call for boycott
of Fla. spring break destinations
By Jamie Biesiada and Johanna Jainchill
The travel industry found itself
having to take sides with or against
student survivors of the Feb. 14
Parkland, Fla., shooting who called
for a spring break boycott of travel
to the Sunshine State.
David Hogg, a student who survived the
Marjory Stoneman Douglas High School at-
tack that killed 17, tweeted on Feb. 24: “Let’s
make a deal. DO NOT come to Florida for
spring break unless gun legislation is passed.
These politicians won’t listen to us, so maybe
they’ll listen to the billion-dollar tourism in-
As of last week, Hogg’s tweet had been
liked by 170,000 people and had been
retweeted 62,000 times.
Hogg, one of many students-turned-gun-
control-advocates, went so far as to suggest
that people instead travel to Puerto Rico,
which, he tweeted, “could really use the eco-
nomic support that the [federal] government
has failed to provide.”
Travel agents and destination marketers
in Florida found themselves divided about
whether or not to support a boycott of their
state during a peak travel time.
Alan Rosen, president of Sand & C Travel
in Boynton Beach, Fla., just 30 minutes from
Parkland, said he supported the spring break
“We’ve talked to a lot of people who had
kids who were in the building at the time,
experienced horrific things to the point of
walking by, or over, bodies to get out of the
school,” he said. “But what’s certainly been
uplifting has been the response of these kids.
They’re just unbelievable.”
The King of Jordan talks tourism
AMMAN, Jordan — Sitting in a modest office in his palace, Jordan’s King Abdullah II
sounded like a prophet of old describing a
divine encounter from the Bible as he revealed his vision.
He sees an angel descending to the banks
of the River Jordan and greeting tourists. The
angel will point out the exact spot where Jesus is believed to have been baptized and provide further context that blends the
physical, historical and spiritual
at “Bethany Beyond the Jordan,”
a site regarded as holy by many
However, the monarch, look-
ing somewhat sporty in a red tie
and a flight jacket, was describ-
ing not a spiritual vision
but the deployment of
the most modern of technologies: augment-
With augmented reality, or AR, tourists
wearing special headgear could see a blend of
the physical reality of the country with holograms, to create a worldly/other-worldly
experience. “I think you are going to see aug-mented-reality tourism in Jordan earlier than
you might expect,” he said.
When I later showed the king a miniature,
It’s hard to impress
He referred to
See BOYCOTT on Page 40
When it comes to contract law, cruise lines have
no special dispensation from the rules.
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THE TRAVEL INDUSTRY’S TRUSTED VOICE
IN THE HOT SEAT EXCLUSIVE ON TRAVELWEEKLY.COM
Playa Hotels & Resorts’ Kevin Froemming
discusses acquiring 5 Jamaican resorts.
A major update to our Caribbean recovery map
Dispatch, Jordan: Tourism Cares seeks balance
From outdoor adventures to foodie hot spots,
Maui is ideal for multigeneration getaways.
Cape Town’s water woes could presage
drought issues in many destinations.
HOW TO SELL
FAMILY VACATIONS TO HAWAII
FROM THE WINDOW SEAT
Editor in Chief
See WINDOW SEAT on Page 12