one of the villa companies that Journey
Mexico had in its portfolio,” Emmerton
said. “After Odile, Zachary Rabinor [presi-
dent of Journey Mexico] and I joined to-
gether to support the company’s new villa
rental program. Today, Journey Mexico has
villas in Los Cabos, Punta Mita, Puerto Val-
larta, San Miguel de Allende, Tulum and
the Riviera Maya with more coming on
board all the time.”
He estimated 40 to 50 more by the end
of the year.
“In 2016, we will have 200-plus villas in
our collection,” he said.
Journey Mexico’s goal in this venture is
to support the growing demand for villa
rental requests while combining its knowledge and expertise of private deluxe touring and in-country ground operations, according to Emmerton.
“What makes [our] villa program
unique is that we are based in Mexico and
have many years’ experience understanding
the variety of destinations and unique cul-
tural aspects for each area of the country,”
Emmerton said. “There’s a big demand for
villa rentals with stunning accommoda-
tions and flawless service.”
Joining Emmerton in this venture is his
son Hunter, who serves as villa sales man-
Together, the two of them seek out villas as they continue to expand a selective
portfolio of Mexico’s private properties
that meet Journey Mexico’s criteria and
While on scouting missions for prospective additions to the villa portfolio, Emmerton often is accompanied by several
top-producing luxury agents whose opinions frequently form part of the villa vetting process.
“The program has been received very
well and the response has been amazing,”
Emmerton said. “There’s demand on both
ends, from homeowners who want their
villas in our program and from upscale
customers who more and more desire this
type of accommodation.”
Journey Mexico’s villa criteria and stan-
dards are high, both for those properties
that want to get into the program and for
the properties already in it that want to re-
main in the collection.
Villas must be fully staffed. Homeowners and/or management companies must
be able to take care of all prearrival needs,
such as stocking the
pantry with grocery
“We want our clients to be as comfortable in the villas
as in a five-star hotel.
We want it to be as
easy to book a villa
as a hotel suite in regard to deposit and
cancellation processes,” Emmerton said.
Villas range in size from three bedrooms
to a 12-bedroom unit in Punta Mita that
rents for $10,000 to $25,000 per night, depending upon time of year and number of
people, he said.
Even the larger villas are rented only to
one party at a time.
“Sometimes we run into clients, just two
By Gay Nagle Myers
of them, who want to rent a six-bedroom
villa,” he said. “All clients want privacy,
comfort and unobtrusive service.”
The villa minimum-stay requirement
depends on the destination. On the Riviera
Maya, for example, it is five to seven nights
most of the time.
Mexican luxury travel company Journey Mexico recently added a component to its line of authentic travel offer- ings, one that expanded the operator’s already in-depth portfolio of customized tour and small-group programs, private jet and yacht excursions that cover Mexico from
the Mayan ruins to the Sea of Cortes and from the Copper Canyon to
the Magic Towns and many luxury haciendas, markets and resorts on
and off the beaten path.
Sanctuary Cap Cana includes a combination of both stunning
architectural design and a variety of unique rooms. This
beautiful resort offers 24-hour room service, gourmet cuisine,
center. It also features a Jack Nicklaus Signature experience
at the exclusive Punta Espada Golf Club (additional cost),
the top-ranked golf course in the Caribbean and Mexico.
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32 NOVEMBER 2, 2015 WWW.TRAVELWEEKLY.COM
The new component at www.jmvillas
.com features more than 100 villas and pri-
vate residences as part of Journey Mexico’s
new villa program, spearheaded by Sean
Emmerton, an industry veteran who has
worked in executive posts at hotels in Eng-
land, Hawaii and Los Cabos and was in-
strumental in the development of the Los
Cabos Tourism Board.
He also created the rental program for
prospective villa buyers at Villa Del Mar
and ran it for 15 years before it was brought
in house prior to Hurricane Odile in Los
Cabos in September 2014.
“Journey Mexico had rented villas several times for clients through Villa Del Mar, See JOURNEY on Page 34
Journey launches villa program, site
The 15,000-square-foot, five-bed-room Casa Oliver villa in Los Cabos.