By Kate Rice
The World Travel Market’s (WTM) second annual Travel Tech Show has sold
20% more floor space than last year’s
event and will feature speakers from
BuzzFeed, Google, Twitter, PhoCusWright and Yahoo, among others.
WTM London, being held this year
Nov. 3 to 6, has long had a travel technology section. But the section grew so
dramatically that WTM created a show
within the show last year, said Nicole Col-lett, a spokeswoman for WTM.
One of the keynote speakers will be
Will Hayward, vice president, Europe, for
BuzzFeed, whose U.K. traffic increased
400% after he joined the company last
His presentation, “ 27 Things You Really
Need to Know About BuzzFeed and Content Marketing,” will look at social advertising campaigns BuzzFeed has run with
travel companies and destinations.
Anna Chomse, industry head at Google
Travel, and Andrew Jones, head of search
account management at Yahoo, will cover
the tactics to use to improve search engine optimization in a “Search Engine
Maud Larpent, director of connectivity
for TripAdvisor, which launched instant
booking on its mobile platform this year,
will talk about the future of booking on
TripAdvisor, new opportunities for small
hotels and how businesses can connect
with audiences of millions.
One of the Travel Tech show’s sessions
will look at the newest technologies that
the industry is adopting.
Speakers include John Straw, chairman
of Thomas Cook’s digital advisory board,
and Alec Dent, partnership manager for
BlaBlaCar, the U.K. ride-share service.
Oliver Gladwell, founder of Travel
Bloggers Unite, will host a session that
examines the potential for collaboration
between travel agents and travel bloggers
and discuss a new approach for that collaborative effort.
A related session will cover how destinations and brands can engage with bloggers.
PhoCus Wright will present its findings
on the evolution of European travel technology and ways to accelerate European
travel companies’ development when it
comes to the mobile travel experience.
A session on building and maintaining
a social media community will first look
at travel brands that have yet to establish
themselves on social media and how they
can decide what networks are key for
them. It then will cover how to build and
maintain that presence.
Hotel executives, including Richard
Lewis, CEO at Interchange & Consort
Hotels; Richard Hatton, general manager
of the Hotel Icon Hong Kong; and Cho
Wong, managing director of Supranational
Hotels, will lead a session called “e Tourism
They will analyze the sometimes
strained relationships between hotels and
online travel agencies (OTAs) as well as
the regulatory scrutiny those relation-
ships have undergone in the past few years.
They’ll then discuss what the future holds
for hotels and OTAs.
Other topics: the pitfalls and best prac-
tices of mobile travel and mapping, how
to use big data to attract more customers
and the challenges and opportunities of
WTM, which was first held in 1980, attracts more than 50,000 travel industry
professionals, government officials and
press each year.
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Google, BuzzFeed reps among speakers at WTM tech show