Apple, Aeromexico betting on
potential of sleepy Huatulco
By Michelle Baran
HUATULCO, Mexico — This month,
Apple Vacations partnered with Aeromexico to charter the first-ever nonstop flight
from Los Angeles to the emerging southern Mexico resort area of Huatulco.
The move is part of a larger strategy to
develop tourism along this stretch of Oaxacan coast at a sustainable pace.
“We would love to see more development, but in a very controlled way,” said
Mark Noennig, Apple Vacations vice president and general manager.
Noennig said Huatulco, which is much
less developed than the popular Mexican
resort areas of Cancun, Riviera Maya, Yu-
catan, Baja and Acapulco, “is a more au-
thentically Mexican destination offering
beautiful scenery,” with ocean and moun-
tain backdrops and “more laid-back than
Huatulco has only a handful of larger
resorts — Dreams Huatulco Resort &
Spa, Hotel Barcelo Huatulco, Quinta
Real Huatulco and Camino Real Zaas-
Secrets Huatulco Resort & Spa is ituated along a quiet cove on the Oaxacan coastline.
Huatulco’s challenge is
maintaining what differentiates it from other Mexico
beach areas while continuing to increase tourism.
Huatulco was established as a resort
development area by the Mexican government in the 1980s.
But unlike some of Mexico’s densely
developed areas, this stretch of coastline
has developed slowly, giving it a quieter,
more detached feel.
It has also been developed with an eye
toward environmental preservation of
its rich, hilly jungles that end in rocky
cliffs and sandy beaches along the Pacific
The challenge is maintaining what differentiates this place from other Mexico
beach areas while continuing to increase
tourism, which has become the dominant
industry in this sleepy corner of southwestern Mexico.
For now, Huatulco presents greater value than other Mexico resort towns, Noen-ning said, in part because there is less airlift, meaning hotels in Huatulco are more
aggressive with their rates.
Apple Vacations is committed to finding
the right supply-and-demand balance.
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JUNE 24, 2013