Plans cater to kids’ urge for outdoor adventures
By Felicity Long
When is a boom so longstanding that it
becomes the new normal? We would argue
that family travel, which began to spike after 9/11 and still has legs more than a decade later, is a case in point.
The 2012 Virtuoso Luxe Report notes
that family and multigenerational travel
took the top spot in the emerging travel
trends category, suggesting that doting
grandparents may be footing the bill for
trips in a higher-end category than parents
might be able to afford on their own.
starts at $725 per night. Visit www.surfand
The One&Only Reethi Rah is making the
most of its location in the Maldives, offer-
ing a new series of underwater adventures
The normal starting rate for the resort
is $865; however, a Summer Getaway Stay
7 Pay 5 program drops the rate to $692 a
night for a seven-night stay. Visit www.one
with a resident marine biologist. Families
can join the expert on weekly snorkel excursions with different themes, from sharks to
turtles, or opt for customized, private snorkel outings or dolphin-watching excursions.
Call your Preferred Tour Operator or 866 527 4762
A room at the Surf and Sand Resort in Laguna Beach,
Calif., which is offering a kid-friendly Olympics Family
Package this summer.
The top five destinations Virtuoso agents
anticipate will be most popular for families
in 2012 are Italy; England, perhaps because
of the fanfare surrounding the Summer
Olympics; Costa Rica; Hawaii; and, tying
for fifth place, Turks and Caicos and South
Polling the kids
Tour operator Austin-Lehman Adventures took a different approach to compiling family travel trends data. It conducted
an online focus group of more than 50
youngsters ages 8 to 15, asking them what
they wanted on a family adventure vacation.
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The respondents, only 20% of whom reported having a say in vacation decisions,
said they wanted to explore new destinations and preferred guides with engaging
personalities. Preferred activities ranked by
response were swimming, snorkeling and
bike riding; favorite destinations were, in
order of preference, the beach, mountains
and a national park.
Of course, family adventure can mean
different things to different people. Travelers looking for relaxing, outdoor fun can
try one of the many hotel packages geared
to that market.
At the Surf and Sand Resort on California’s Laguna Beach, for example, an Olympics Family Package includes accommodations, beach toys, a family relay race on the
beach and cookies and milk delivered to
The package, good June through August,
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M A Y 21, 2012