Hotel upgrades, increased airlift key to St. Lucia’s strategy
By Gay Nagle Myers
St. Lucia appears well-positioned for a
strong tourism year, based on a 20% jump
in first-quarter stayover arrivals compared
with the same period a year ago.
WHEN IT COMES TO LEISURE,
committed to further improving the destination with more air access and enhanced
properties and products,” said Louis Lewis,
director of the St. Lucia Tourist Board.
Among the island’s developments:
• JetBlue will offer daily nonstop service
between New York Kennedy and Hewanor-ra Airport from June 28 through Sept. 4.
• Blu St. Lucia, a new addition to Harlequin
Hotels & Resorts’ portfolio, opened in April
following a refurbishment and upgrade. The
WE MEAN BUSINESS.
Help them SAVE 20% in Mexico, Latin America and the Caribbean.
property offers room-and-breakfast plans as
well as all-inclusive meal programs. Facilities
include a restaurant, bar, cafe, a pool, the
Alaia Spa, a kids club, and a fitness center.
• Ladera Resort celebrates its 20th anniversary with five new, one-bedroom hilltop
suites, each with an open living room and
private infinity pool.
Also new is a fitness room, a private retreat
area overlooking the Caribbean Sea and the
Pitons for couples massage treatments.
The resort’s Dasheene restaurant is hosting guest chefs from the Caribbean, U.S.
and Europe throughout the year.
• Cap Maison resort unveiled its Rock
Pool adjacent to Rock Maison, which lies
directly below the Cliff at Cap restaurant.
Rock Maison is a wooden deck built on a
rocky outcrop, surrounded on three sides
by the sea. Guests access Rock Maison by a
wooden staircase, while drinks travel down
a zipline to the deck below.
Three carved-out “ice buckets” nestle in
the rocks, awaiting a bottle of bubbly.
• Boucan Hotel & Restaurant, originally
named Hotel Chocolat when it opened
REWARD THEM WITH RELAXATION.
No matter where they’re going, keep them there longer for 20% less. Your clients have worked
hard at their jobs and deserve to relax. When they rent with National®, they can do just that.
The Rock Pool at the 50-room Cap Maison boutique resort
north of Rodney Bay in St. Lucia offers a private spot for
cocktails, sunsets and sea.
Go National. Go Like a Pro.
Reference discount code 5030252 to save your clients 20% on their next National rental.
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Caribbean. 24-hour advance reservation required, and you must use discount code above in Contract ID field at time of booking. Offer subject to standard rental conditions, including age, driver’s license requirements and credit card policies in
each country. Offer is not valid on open or previous rentals. Discount is applied to base rate for the length of the rental period but excludes taxes, governmentally authorized or imposed surcharges, fuel, one-way rental charge, additional driver
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last year, has been rebranded and renamed. The 14-unit boutique property
is on Rabot Estate, a working cocoa plantation, and offers an infinity pool, restaurant, spa, walking trails and classes in
• The Our Planet science and learning
center at La Place Carenage in Castries features an Immersion Tunnel where visitors
learn about Earth and its climate; a “
learning zone” where guests can play interactive
games; and a special-effects theater where
visitors experience extreme weather events.
Admission is $35 for adults, $25 for kids
12 and younger; proceeds support local environmental projects.