just a gay product.” For the last seven years, Peterson and his business partners have operated Krave,
a popular gay nightclub on the Vegas Strip where
the clientele is up to 30% straight on any night.
“We’re on Fremont Street, and it’s mainstream
Americans who are going to be coming up for
bowling, dollar draft beer and drag shows, something they’re not going to get in Kansas,” he said.
“Drink & Drag is … just a fun, out-there venue that
anyone could come to and not feel uncomfortable.”
Reisner at The Out NYC said many of his heterosexual guests, particularly those from Europe, tell
him they specifically seek out gay-centric but hetero-friendly accommodations. “They tell me that
staff and guests seem to be much friendlier, happier, smiling, and there’s no uptightness,” he said.
“I ask them, ‘What do you think the word gay means? It
Continued from Page 17
At The Out NYC, a 105-room
property that opened in
midtown Manhattan in
March, about 30% of guests
have been straight.
Even the choices made by gay and lesbian travelers
themselves can defy preconceived notions. Paisley said
that LGBT couples with children under age 18, estimated
to comprise some 3% of male couples and 19% of women, place more value on the family-friendliness of a travel
product or destination than its gay-friendly factor, by a
“When you have children under 18 in the home, your
priorities change,” he said.
While eager marketers have often touted the high spend
of LGBT travelers, particularly gay men, and pushed lux-
ury products at the segment, the reality is that the grow-
ing number of LGBT households with kids are looking for
something else. When it comes to gay-travel ABCs, LGBT
no longer immediately equals DINK (double-income, no-
kids). The times, they are indeed a-changing.
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