TRAVEL
INDUSTRY
SURVEY
REALITIES
CONTINUED FROM PAGE 9
9 indicates the diminishing role of
airline sales, once a major driver of
commission income. For the average
Figure 9
agency, however, airline sales are still
a major activity, accounting for 25%
of sales. Moreover, that number rises
with agency size, an apparent reflection of the tendency of larger agencies
Segment Sales - Air Bookings
38%
36%
34%
32%
30%
28%
26%
24%
36%
34%
31%
27%
25%
2003
2004
2005
2006
2007
to handle more business travel and
corporate travel management.
Cruises from U.S. and foreign ports
accounted for 32%, a two-point gain
from a year ago. Bookings for hotels
and inclusive resorts were unchanged
at 25% of sales, but the inclusive share
rose two points, to 15%, while the
hotel share declined and is trending
downward.
Comparing the latest data with last
year’s report, Plog discerned a clear
trend that “regardless of agency size or
amount of revenue booked by home-based agents,” all groups have decreased the contribution of air travel
to their business totals and increased
their cruise sales (Fig. 11).
Most travel agency package and
CONTINUED ON PAGE 12
Immerse your clients in the experience that is Hong Kong.
As the city that bridges the East and the West, Hong Kong offers many transcendent experiences that capture your heart and mind. Suggest the spectacular Symphony
of Lights viewed from a nighttime cruise in Victoria Harbour, or recommend the magnificent Tian Tan Buddha on Lantau Island – each is a part of Hong Kong’s unique
living culture. Experience a city that lets you live in the moment, and love every minute of it – Hong Kong.
DiscoverHongKong.com/usa
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