INDSUurSve Ty RY
RETAILERS ARE NTERNET USAGE AMONG
ASTA agencies is pervasive,
and agent use of the Web for
HAVING IT booking client trips has become a significant factor for
all supplier types.
In addition, nearly all
THEIR WAY ASTA agency members
have their own Web sites,
although using those
ON THE WEB Isites as a way to take
bookings has not caught
on in a big way.
By Nadine Godwin These and other findings are
the outcome of ASTA’s 2007
research on member technology and
Travel agencies in large numbers are
bypassing the GDSs or saving themselves telephone calls to suppliers by
booking their clients’ trip components
ASTA: 27.2% of
are made at
directly at travel supplier Web sites.
According to ASTA research
Percentage of respondents who have booked directly on a supplier Web site
Types of products booked online
0% 1999 2000 2001 2002 2004 2005 2006 2007
among a selected pool of its members, 92.8% have booked directly
at a supplier Web site (Fig. 1). That
number is little changed from last
year’s result (91.6%) but dramatically up from 1999, when
17.7% reported making such
The net effect of the practice,
survey respondents said, is that,
on average, 27.2% of agency
bookings are being made at
Agents are booking air at supplier sites more often than any
other product, but tours and hotels
are high on the list, too (Fig. 2).
Four in five (82.1%) said they book
some air at the carriers’ own sites,
whereas 70.1% said they book some
tours at operators’ sites, and 68.6%
said they book hotels at the hoteliers’
sites. The portion booking tours at the
operators’ sites has fallen some, with
81% reporting they were doing so a
Also, half of agencies said they
book some rail ( 50.3%) and car rental
( 49.4%) at the suppliers’ sites, whereas
42.1% said they book cruises directly
with the cruise lines.
When it comes to Internet research,
Continued on Page 50
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