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Dear Travel Professional:
PUBLISHER’S rogress is built on new insights and
new relationships. One of our goals at
Travel Weekly has always been to help
MESSAGE our readers gain those insights and develop those relationships by delivering
the industry news, information and
analysis that will lead us all forward.
PThe presentation of original, commissioned research into the characteristics of the U.S. travel agency market
has been a key component of that mission for over three decades. The result
is our annual Travel Industry Survey.
We are particularly proud to present this year’s
edition, which includes new features based on data
and analyses prepared by the eminent travel industry researcher, Stanley C. Plog, Ph.D.
A unique feature this year presents a psychographic analysis of a sample of U.S. travel agents
that shows three distinct personality types.
Plog’s original analysis includes intriguing findings on how these agents differ in the way they
approach their workplace and their work. We believe it will be required reading for travel agents
and suppliers alike.
Also new is Plog’s analysis of supplier attitudes
about the prospects for the industry and the economy in general, based on a series of confidential,
one-on-one interviews with 20 top travel industry
And continuing our research partnership with
ASTA, we round out the issue with the latest data
on Web and GDS usage by ASTA agents as well as
the latest statistics from ASTA’s National Association of Commissioned Travel Agents affiliate, which
profiles the growing population of independent and
We believe this year’s Travel Industry Survey is a
leap ahead in our continuing commitment to bring
our readers research and analysis that go beyond the
descriptive and that open doors to new insights and
Vice President & Publisher