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Mannix also sees a lot of Careerists
migrating to the leisure side of the
travel business. “They’re young, well
educated and formally schooled in
business rather than travel,” he said.
“That’s very encouraging.”
Owen Wild, marketing director for
Amadeus North America, works closely with agents and was surprised by
the equal spread of the three groups.
“If you had asked me, I would have
skewed it less positively. Among the
searchers, the key driver was that they
felt they weren’t compensated enough,
but that’s obviously not enough of a
factor to drive them out of the business. They have to be pretty tenacious
just to keep going.”
Overall, Wild said the survey indicated “a very high level of satisfaction
in an industry that has been thrown
head over heels in the last few years.”
just to keep
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He said he plans to use the survey’s
findings to “frame our conversations
with our agency customers. We’ll position what we have in a different way
and try to give them message points
that they can relate to. We’ll look for
ways to make them feel more positive about what they do and integrate
more tools and content to help them
make more money.”
Navin Sawhney, senior vice president of sales and marketing for Tauck
World Discovery, suggested that the
survey’s broad categories “could generally apply to almost any profession,”
and he questioned whether the groups
truly break down so tidily.
“My own impression is that the typical agent sees a part of themselves in
each description,” he said.
“Most agents have a strong love of
travel, and they continue to find it a
If they were very dissatisfied, “I’d