PowWowDaily

Monday, May 14, 2012

INTERNATIONAL

PUBLISHED BY TRAVEL WEEKLY IN COOPERATION WITH THE U.S. TRAVEL ASSOCIATION

New IPW Logo Introduced

USA TRAVEL TIP

Women top the online travel
sphere, accounting for 47 percent
of users between the ages of
18 and 54, according to Wego.
com. According to Cleartrip.com,
they are also more likely to plan
ahead, with 53 percent of women
booking more than two weeks in
advance. From the Travora News
for Travelers Network - Coming Fall
2012.

BY LAURA DEL ROSSO
International Pow Wow’s new logo and
identity is designed to create a brand reflecting
the global importance of the U.S. travel
industry’s premier international marketplace.

“For several years, host cities have designed logos, and while that brought in a nice, local element, the event lacked a consistent, easily identified brand,” said Malcolm Smith, general manager of International Pow Wow, and vice president of business development for U.S. Travel Association.

“We wanted something modern and reflective of Pow Wow as an event that is global in nature. The new brand and logo pulls it all together,” said Smith.

Host cities will use the logos, adding their city and event dates, starting with 2013 Pow Wow in Las Vegas. Future Pow Wow host cities are set through 2016, with Chicago on tap for 2014, Orlando in 2015 and Miami in 2016. By the end of this summer host cities could be lined up through 2020.

“We have lots interest from potential host cities — including many that have never hosted Pow Wow before — which speaks to the relevance that Pow Wow has in the international marketplace. The tremendous amount of buzz and interest brought through the four-year commitment with our branding partner, Brand USA, has galvanized the industry and made cities very excited about hosting Pow Wow.”

Future Host Cities Gear Up for Pow Wow

BY MARK CHESNUT
This year’s International Pow Wow may
have just ended, but the event’s future host
cities are already in full swing with planning
and preparation. Next year, Pow Wow will
be held in Las Vegas, which last hosted in
2008. Delegates are sure to see lots of new
developments when they go back next year.

“We didn’t stand still,” said Rossi
Ralenkotter, president and CEO of the Las
Vegas Convention and Visitors Authority.
“We kept reinventing ourselves.”
In 2014, the excitement transfers to
Chicago, where Mayor Rahm Emanuel
recently launched a new tourism

organization, Choose Chicago, which aims to
attract 50 million visitors per year by 2020.
With plans to open Chicago tourism offices
in Brazil, Germany and Japan, the so-called
“Windy City” will surely be on the mind of an
increasing number of international travelers.