Honua Kai Resort & Spa on Maui’s Kaanapali North Beach is known for its incredibly spacious studio, one, two
and three-bedroom suites with all the comforts of home. A full gourmet kitchen. In-room washer/dryer.
Large lanai (balcony). And a private bath in each room. But unlike your home, there’s a 3-acre aquatic
playground with towel service. A luxurious spa. Housekeeping every other day. And assistance from the front
desk or concierge is just a phone call away. If only home was this amazing.
There’s no place like home. Away from home.
By Tovin Lapan
For Trilogy Excursions, it started in 2010 when the crew that works its cata- marans mentioned that hey had been doing trash
cleanups on land through the
“They were seeing so much pollution,
and they wanted to do more than land-
based cleanup,” said Magen Schifiliti, Tril-
ogy’s conservation and education director.
“They asked if we could take out our cata-
marans and do underwater reef cleanups
with a donation to Surfrider.”
Trilogy started with some small groups in
2010 and built up the program in the fol-
lowing years. At first, volunteers’ time was
mostly occupied with trash collection, and
they found plenty. After years of returning
to the same reefs for cleanup, less litter is be-
ing collected, Schifiliti said.
“After the tsunami hit Japan in 2011 we
were getting a lot of debris here for years
afterward,” she said. “We found a car bat-
tery, tires, big pieces of metal, big plastic in-
dustrial containers with Korean writing on
them, all kinds of stuff. … Now we mostly
find cigarette butts around the beach and
small debris in the water, things like fishing
equipment, plastic food wrappers, coffee
Today, Trilogy holds an ocean cleanup ex-
cursion once a month. Participants pitch in
$30 to cover the costs of taking the boat out,
get a lesson in ocean ecology and conserva-
tion and then dive into the drink to com-
plete their assignment. Sometimes they may
pick up litter on the seafloor, while on other
outings the volunteers may collect data on a
The addition to Trilogy’s lineup of more
typical tourist excursions, like sunset sails
and whale-watching outings, is reflective
of increasing interest in sustainable, ecofriendly tourism.
The United Nations declared 2017 the International Year of Sustainable Tourism for
Development. In Honolulu, the main focus
of the Hawaii Tourism Authority’s annual
Global Tourism Summit in September was
A 2016 TripAdvisor survey found 66%
of U.S. respondents are interested in ecofriendly travel, and roughly three-quarters
agree that a property’s ecofriendly practices are important when booking their stay.
Those numbers have been steadily rising
over the last decade, and younger travelers
are even more inclined to favor a sustain-
ability-minded option. A 2015 Nielsen on-
line study of consumer trends found three
out of four millennials is willing to pay
more for a sustainable product or service.
“Brands that establish a reputation for
environmental stewardship among today’s
youngest consumers have an opportunity to
not only grow market share but build loyalty among the power-spending millennials of tomorrow, too,” Grace Farraj, Nielsen
senior vice president of public development
and sustainability, said at the time.
In Hawaii the need for the tourism industry to work as responsible stewards of
the environment has hit home in the last
few years. The coral reefs around the islands have been impacted by coral bleaching three years in a row. Bleaching occurs
when water temperatures are high, causing
the colorful photosynthetic algae that live
inside the coral, zooxanthellae, to flee. The
coral turn white, and, if temperatures do
not drop quickly enough, the reefs may die.
Meanwhile, the Aloha State continues to
set visitor records year over year, attracting
800,000 visitors per month.
“That’s a huge amount of people com-
ing to our islands,” said Monica Salter, vice
president for corporate communications at
Outrigger Hotels and Resorts. “At the same
time it’s an incredible opportunity for the
hotels to engage with tourists, educate them
on the issues and say, ‘While you’re here, be
sure to take care of the oceans.’”
In June 2015, during World Oceans
Across Islands, increasing interest in ecofriendly initiatives
See SUSTAINABILITY on Page 30
The Outrigger Reef
Waikiki Beach Resort’s
Voyager 47 Club