IN OTHER NEWS
Carnival Corp. lays out China market logistics 6
ASTA considering transaction fees for members 8
For hoteliers, Brooklyn’s where the action is 12
[ DELTA IS FIRST TO IMPLEMENT SYSTEM NETWORK-WIDE ]
RFID tech is expected to reduce
volume of lost baggage by 25%
By Robert Silk
Delta is implementing a new $50
million baggage-handling system
based on radio frequency identification (RFID) technology that is
expected to reduce the number of
the airline’s lost and mishandled
bags by 25%.
“They clearly have an intention to improve
passenger processing,” said Caroline Camilli-Gay, the baggage program manager with the
air transport information technology company SITA, which each year publishes an
analysis of mishandled baggage worldwide.
Early this year, Delta began converting
from the longtime industry standard —
bags tracked via optical barcode scanners
— to a system in which bags are tracked and
identified via radio frequencies.
Once the system is fully installed, Delta
will be making more extensive use of RFID
tracking technology than any airline in the
world, according to Camilli-Gay.
The technology itself is not new. McCarran International Airport in Las Vegas, for
example, has been using radio frequencies to
track all baggage it handles since 2005. And
Australia’s Qantas began using RFID baggage
tracking for frequent fliers within its domestic network in 2010.
Those who have checked bags in Las Vegas
in the past decade or on some Delta flights
this year might have been unaware of the
RFID tracking system, in large part because
the bag tags appear similar to those used in
the standard barcode system.
Marriott’s acquisition of Starwood is
complete. Now comes the hard part.
By Danny King and Jamie Biesiada
Appealing to hotel loyalty members is all
about strength in numbers, while catering
to travel agents is all about one-on-one relationships.
So, while Marriott International spent the better part of
10 months courting, bidding for
and ultimately buying Starwood
Hotels & Resorts, the real work is just beginning.
With more than 5,700 hotels totaling
about 1.1 million rooms in over 110 coun-
tries, Marriott last week began efforts to
assure Starwood’s SPG loyalty members
that the benefits of having an additional 18
brands to choose from will outweigh con-
cerns over the service level offered by what is
now by far the world’s largest hotel company.
Meanwhile, questions remain about how
Marriott will court travel agents who have
long maintained relationships with higher-end Starwood brands such as W, St. Regis
Marriott, which announced
the completion of the $13 billion acquisition on Sept. 23,
On the day of the announcement, Marriott began allowing Marriott Rewards and
SPG members to start transferring points between accounts, with three Marriott Rewards
See MARRIOTT on Page 80
See BAGGAGE on Page 78
Increasingly, cruise ships are becoming
art galleries at sea.
BY TOM STIEGHORST PAGE 16
THE TRAVEL INDUSTRY’S TRUSTED VOICE
WWW.TRAVELWEEKLY.COM OCTOBER 3, 2016
G Adventures’ Bruce Poon Tip on new wildlife
tours endorsed by Jane Goodall’s institute. 4
Agents complain that ‘full content’ contracts
with GDSs don’t really deliver all airfares. 56
Slideshow: Serbia offers myriad treasures
What’s New, What’s Hot in travel gadgets
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