lyst Henry Harteveldt said that “44% of
leisure hotel guests in the U.S. and 51% of
business travelers see wearables [such as
the Apple Watch] as something that could
be helpful for them when traveling.” He
added that the upcoming holiday season
will be a key gauge of how quickly the general public and, specifically, travelers will
adopt the Apple Watch.
“It may be early, but this cannot be ignored,” he said of the Apple Watch’s
impact on mobile travel bookings.
Beyond that, it likely will fall
to suppliers and intermediaries such as TripAdvisor, Uber,
Airbnb, Priceline’s Booking.com
and Kayak to further accelerate mobile payments by opening
their apps to each other and to
other industry players, enabling
“deep linking” that could enable
a traveler to receive customized
notifications and services during
every stage of a trip.
As an example, Phocuswright
cited Hyatt and United Airlines
apps, each of which enables users
to book rides on Uber as well as a
hotel room or a flight.
“Travel companies have years
of mobile experience, apps and it-
erations under their belts,” Walsh
wrote in the Phocuswright study.
“It’s time to move beyond the ba-
relative upstarts such as Hotel Tonight and
VeryLastRoom as well as for divisions of or
services provided by larger entities such as
Groupon’s Blink, Priceline Group’s Book-
ing Now app and Expedia’s Sell Tonight.
The latter two services debuted just this
past January, with Booking Now offering a
global inventory of almost 600,000
rooms that prospective travelers
can book within 48 hours of their
Hotel Tonight, whose investors
include former Starwood Hotels
CEO Barry Sternlicht and former
Expedia CEO Rich Barton, was
founded in 2011. Last September,
it broadened its reach by enabling
people to book reservations as far
as a week in advance.
More recently, the San Francis-co-based company added hotel
suppliers in the Bahamas and the
Dominican Republic to expand its
Caribbean presence while providing a broader inventory base to
those looking for resorts.
“In these destinations, we are
working with popular all-inclusive hotel groups, including
Barcelo, Hard Rock, Viva Wynd-ham and Bahia Principe,” a Hotel
Tonight spokesman said.
Meanwhile, Apple appears to be eyeing
the surge in mobile booking as a trend that
could be tapped to drive demand for its
Apple Watch device.
Launched April 24, the Apple Watch,
with its near-field communications capa-
bilities, was initially touted within travel
circles for offering the capability to hail a
car from Uber, board an American Airlines
flight without a paper boarding pass or en-
ter a Starwood hotel room without a key.
Still, with the Apple Watch supporting
the Apple Pay mobile-payment app, which
the company debuted in October, the de-
vice either can or will soon enable users to
pay for rooms at Marriott, book and pay
for restaurant visits on Open Table and buy
onboard goods and services on JetBlue, us-
ing only the watches on their wrists.
Atmosphere Research Group travel ana-
Alaska Very Cool.
The Best Shore Excursions
Continued from Page 6
U.S. Europe Japan China India
Mobile bookings’ share of online travel bookings
Travel Weekly’s CruiseWorld 2015 ship
inspection roster, now available online,
includes a selection of 14 ships for which
inspections will be available exclusively to
attendees of Cruise World.
Opportunities are limited, and the ship
inspections, scheduled for Nov. 10, 14 and
15 in Fort Lauderdale and Miami, both before and after CruiseWorld, are filled on a
first-come, first-served basis.
“This year’s event is the only remaining op-
portunity available in 2015 for travel agents
to see a selection of ships from a variety of
major cruise brands at one time,” said Alicia
Evanko-Lewis, senior vice president of events
for Northstar Travel Media, Travel Weekly’s
parent company. “We are thrilled to have so
many ships to offer as part of our educational
component for attendees.”
This year’s inspection roster includes
Carnival Cruise Line’s
Breeze and Conquest; Ce-
lebrity Cruises’ Reflection
and Silhouette; the Disney
Magic; Holland America’s
Eurodam, Nieuw Amster-
dam and Westerdam; Prin-
cess Cruises’ Emerald Prin-
cess, Regal Princess and Royal Princess; and
Royal Caribbean’s Allure of the Seas, Navi-
gator of the Seas and Oasis of the Seas.
Cruise World, which will take place Nov.
11 through 13 in Fort Lauderdale, includes
general sessions offering industry leadership, supplier training programs, peer
training and a bustling exhibitor showcase.
Spots are filling quickly
for the newly launched
STAR (Select Travel Advisor Recognition) Program,
which is structured to provide enhanced event programming while offsetting
some of the financial expenses incurred by travel advisers to attend
professional development events.
The core component of the STAR Pro-
gram is a series of collaborative meetings
scheduled between exhibiting supplier part-
ners and prequalified, vetted travel advisers
committed to business growth.
Advisers who qualify for the STAR Pro-
gram and who are selected to participate will
receive complimentary registration and com-
plimentary hotel accommodation for two
nights. Specific participation requirements
are detailed on the Cruise World website.
Traditional registration opportunities are
also available on the website for those who
do not wish to apply for the STAR Program.
For more information on Travel Weekly’s Cruise World, the ship inspection roster
and the STAR Program, visit www.cruise