IN OTHER NEWS:
Security tightened in Europe after Paris attack 6
Marriott pushes for right to block 3rd-party WiFi 8
DOT issues airline musical instrument policy 8
[ NEW FLORIDA LAW BRINGS NUMBER OF MARRIAGE-EQUALITY STATES TO 36 ]
Same-sex marriages feed boom
in wedding and honeymoon sales
By Tom Stieghorst
Cruise companies are opening 2015 with a
raft of new TV ad campaigns seeking to take
advantage of the upswing in consumer interest in cruise planning during Wave season.
The ads range from new variations on established themes at Norwegian Cruise Line
and Princess Cruises to a first-ever TV campaign in the U.S. for MSC Cruises.
Another first will occur on Feb. 1 when
Carnival Corp. unveils its commercial on
TV’s most watched annual event, the NFL’s
“There’s no bigger stage than the Super
Bowl for telling our story,” Carnival Corp.
CEO Arnold Donald said in announcing
the company’s signing on to this year’s
event. Over the years, the Super Bowl has
become the most important platform on
American TV for introducing new and in-
Travel agents are expected to benefit from
the TV blitz and other marketing campaigns
designed to raise awareness of cruising and
prod consumers with a call to action.
Spending on advertising and other marketing across Carnival Corp.’s nine brands
will be up 25% this year from 2012 levels,
Donald said. NBC, the host network for the
Super Bowl, is asking about $4.5 million for
every 30-second slot available during the
game, according to Advertising Age.
2015’s Wave season is getting a boost
from TV ad campaigns by cruise lines
By Kate Rice
The legalization of same-sex marriage last week in Florida, a state
that is both a major tourism draw
and a popular romance destination,
shone a spotlight on the growing
impact such legislation is having
on wedding and honeymoon travel
around the country.
Same-sex marriage became legal in Florida
Jan. 6 after federal courts declared the state’s
gay-marriage ban unconstitutional.
Wedding providers saw an immediate
jump in interest, according to Barbara White-
hill, managing director of Imagine Weddings
and Events and the Wedding Experience,
which plans about 4,500 weddings a year
across the nation. She said phones were ring-
ing off the hook, and walk-in business at the
company’s storefront in Coral Gables, Fla.,
also increased. The store redesigned its win-
dows to feature same-sex weddings.
Michael Jamrock, who operates the En-GAYged Wedding directory and forum for
the lesbian, gay, bisexual and transgender
(LGBT) community, said his website’s Florida traffic tripled with the announcement.
In general, agents and tourism officials report that the legalization of same-sex weddings in popular romance destinations typically causes a spike in business.
In fact, Brad Martin, a travel designer with
Anywhere Anytime Journeys of Rantoul, Ill.,
and a member of the Signature Travel Network, said his Hawaii business doubled after
same-sex marriage became legal there in December 2013, due to gay and lesbian business.
See WAVE on Page 45
See MARRIAGE on Page 46
Amid growing demand, agents, tour ops and others in the industry are
tailoring their offerings to accommodate special-needs travelers.
BY GAY NAGLE MYERS PAGE 16
THE TRAVEL INDUSTRY’S TRUSTED VOICE
WWW.TRAVELWEEKLY.COM JANUARY 12, 2015
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