THE NATIONAL NEWSPAPER OF THE TRAVEL INDUSTRY
DECEMBER 3, 2012
Online travel specials draw
big crowds on Cyber Monday
By Michelle Baran
In an industrywide grab for a bigger piece of the Cyber Mon- day buying frenzy, travel com- panies threw more deals into the online market this year,
and consumers responded in kind.
“We definitely saw more [promotions] this
year,” said Andrew Young of Travelzoo’s U.S.
website, which publishes travel deals. “Every
year you’re seeing more folks in the travel
space play in this realm. … They’re trying
to follow the crowd in that respect and go
where the people are spending their money.”
Young said the deals started on Black Friday, the day after Thanksgiving, and lasted
See CYBER MONDAY on Page 31
through last week, a period now referred to
as Cyber Week.
While some offers were for more immediate travel, others were for travel as late as
early to mid-2013.
Young said traffic to Travelzoo was up by
between 15% and 20% on Cyber Monday
compared with an average Monday.
Hotels.com said it doubled its performance compared with last year during the
Thanksgiving promotion period in terms of
overall click-throughs and engagements.
Hotels.com’s director of public relations,
Taylor Cole, said hotels put more aggressive
deals into the market this year. Hotels.com
had a Thanksgiving sale that ran the entire
month of November up through Thanksgiving, with hotel rates discounted between
Mayan ‘end of the world’ poses
rare travel marketing prospect
By Gay Nagle Myers
Where will you be on 12/21/2012?
It’s an important day if one is to believe
the doom-sayers. In fact, it could well be the
last day, in the highly unlikely event that their
dire prophecies prove true and the end of the
world really does coincide
with the winter solstice on
Armageddon? Apocalypse? Hype? Just plain foolishness? Yes indeed! — and
a once-in-a-lifetime tourism
marketing opportunity to boot.
The 5,125-year-old Mayan calendar, also
known as the Long Count calendar, begins in 3114 B.C. and ends, of course, on
Here’s the thing: The Mayans themselves
aren’t buying into theories that the end of
their calendar means that the time’s up for
our planet. But neither are they about to
squander the many tourism opportunities
presented by predictions that they clearly
A calendar offers
an excuse to party
every 5,125 years.
Hoteliers are spend-
ing millions to refresh
quirky properties built
in the ’60s and ’70s,
while preserving many
of their audacious
BY DANNY KING