By Gay Nagle Myers
Palace Resorts’ recently launched All-Inclu-
sive Collection will serve as the sales and
marketing arm for the Hard Rock Hotel &
Casino Punta Cana, Dominican Republic,
and the three Hard Rock properties that
will debut in Mexico within the next year.
RIVIERA MAYA;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
Get to know the newly refurbished
Grand Palladium Vallarta Resort & Spa!
The plan calls for four resorts in Mexico
that currently operate under the Palace
brand to switch to the Hard Rock banner
in 2012 and 2013.
The 601-room Cancun Palace is scheduled
to convert to the Hard Rock Hotel Cancun
this spring, and the
348-room Vallarta Palace will be reflagged as
the Hard Rock Puerto
Vallarta next fall.
In early 2013, the
Hard Rock Riviera
Maya will combine
two adjacent resorts:
the 489-room, fami-ly-oriented Aventura
Cove Palace and the
777-room, adults-only Aventura Spa Palace.
Each hotel remains open under the Palace brand during the conversion processes.
Hard Rock entered the Caribbean in November 2010 when it joined with Palace Resorts to reflag the former Moon Palace Resort
as the all-inclusive Hard Rock Hotel & Casino
Punta Cana, the first Hard Rock in the region.
“We have now extended that relationship with Hard Rock to include the first
all-inclusive Hard Rock hotels in Mexico,”
Chapur said.
The new All-Inclusive Collection will
independently promote the Hard Rock
properties, while a separate marketing and
promotion team will cater to the existing
Palace Resorts luxury properties.
“We’re marketing the two brands to different audiences and segments, with a laser
focus on the needs specific to each brand
and product,” said Palace Resorts COO
Sandor Winkler.
Palace Resorts is a luxury, all-inclusive
product line with seven resorts in Cancun,
Cozumel, Riviera Maya, Riviera Nayarit
and Isla Mujeres.
“We target the 35-to-65 age group, but
since each Palace resort has its own identity
based on its location and room count, the
demographics shift slightly at each prop-
Rafael Chapur
COO
All-Inclusive
Collection
;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;Grand Palladium Vallarta Resort
& Spa;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;
;;;;;;;;;;;;;;;;;;;;;;;;;;;Grand Palladium;;;;;;;;;;;;;;;;;;;;
www.palladiumresorts.com
Call Center: +1800 961 7661
