industry’s best products, marketing campaigns
and services. This year, there were some incredible entries, which made my job as a judge
pretty tough. But there were a few standouts,
upon which my fellow judges and I agreed. So
to all those who are among the proud winners
of a Magellan Awards statuette, congratulations and keep on pushing the industry forward.”
DiScala, founder of the travel
information website JohnnyJet
.com, travels 150,000 miles and
visits more than 20 countries
each year. He and his website
have been featured more than
2,000 times in major publications, including USA Today,
Time, Fortune and the New York
Times, and he has appeared on
ABC, CBS, CNBC, CNN, MSNBC, NBC,
Fox News Channel and PBS.
JohnnyJet.com has been named “one
of the top best money-saving websites for
travel” by Budget Travel magazine, while the
Los Angeles Times calls it “one of the top 10
essential travel resources on the Internet.”
Outside magazine touted DiScala for having
one of the world’s best “dream jobs.” Every
week, he hosts a segment called Travel Web-
site of the Week for several radio stations
around the country; he also writes for
Frommers.com, the Huffing-
ton Post and LAX maga-
zine.
RUDY MAXA
“I thought this year’s
entries were a leap
beyond the previous
year’s. Perhaps that
reflects the upturn in
the travel business and
a renewed optimism that,
despite what some see as a
national economic malaise, isn’t
keeping Americans from their desire to see the
world.”
Maxa, a former Washington Post investi-
gative reporter, is a contributing editor with
National Geographic Traveler and Delta Air
Lines’ Sky magazine. He is host and executive producer of “Rudy Maxa’s World” for
PBS-TV and Travel Channel International.
In addition, Maxa hosts a widely syndicated radio travel show, also titled “Rudy
Maxa’s World,” which airs on weekends on
news/talk stations and Sirius/XM.
He has contributed articles to
Forbes, Worth, the London Sunday Times, GQ, Travel + Leisure,
Playboy and dozens of other
magazines and newspapers
worldwide.
LALIA RACH
“The best entries were so creative, original and interesting I
found myself wanting to participate,
engage and buy! The blend of traditional and interactive media demonstrated
a growing sophistication indicating the best of
the industry fully understands the need to con-
nect in a consumer-driven manner. The idea
that marketing and communication is a static,
one-way flow, clearly a 20th century concept,
has been laid to rest by this year’s Magellan
winners. They have set the standard which the
rest will be judged.”
Rach, founder of Rach Enterprises, is a
trusted consultant, popular moderator
and internationally recognized
speaker and is widely regarded as knowledgeable, practical and
humorous … with
a genuine passion
for excellence. Rach
serves as an adviser to senior-level
executives at many
of America’s leading
companies, with a focus
on future trends, branding, and marketing strategies.
Her clients include corporate, association
and government leaders in the hospitality,
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