Web-based alternatives to the GDS,
survey respondents did not place
great emphasis on the information
or booking capabilities of supplier
sites. That supplier service was cited
CONTINUED FROM PAGE 14
as “important” by 30% of agencies,
down from 33% a year ago.
When asked to name the travel
products that account for 30% or
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more of their total sales, 62% of
agents responded “cruises.” That’s
down from 76% a year ago, but cruises remain the leading product, well
ahead of packages and tours.
The relative rankings of the top product types are unchanged from last year.
Also unchanged is the bottom of the
list, with condo rentals, eco-travel and
timeshares remaining in single digits.
• Figure 12 (Page 14) shows several
correlations between size and product mix. Only 16% of agents reported
that luxury travel accounted for more
than 30% of sales, but that figure rises
above 20% among larger agencies. It
is lowest, at 5%, among small, home-based agents. Wedding travel showed
a similar pattern, though it tends to
be underrepresented among home-based agents of all sizes.
• Despite a volatile economy, agents
appear to have made few changes in
their use of various marketing devices for attracting new clients. When
asked to name their three most important marketing tactics, 85% of
agents mentioned email, 59% cited
their websites and 32% mentioned
an agency newsletter. These and other responses are virtually unchanged
from a year ago, with the exception
that newspaper advertising fell from
24% to 16% (see Figure 13, Page 14).
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