CONTINUED FROM PAGE 20
elers, on the other hand, often have a
more intimate and friendly relationship with their travel counselors. Note
that Contenteds generate the highest
percentage of leisure revenue (Fig. 2).
• Though the level of concern
about the economy is high among all
groups, Careerists are less concerned
about the negative impact of increased airfares and other travel costs
than the other two groups and are
much less concerned about Internet
Leisure-Business Split of Psychographic Groups
competition. (See chart, Page 30.)
• Careerists continue to be more
positive about their futures. Compared with the other groups, they
have higher expectations for increasing sales for most travel products, es-
CONTINUED ON PAGE 24
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For complete details, general information and terms and conditions applicable to all Uniworld trips, please visit www.uniworld.com.