CONTINUED FROM PAGE 45
Meckie Kosin also found
that extended hours don’t
work. “There is no foot traffic on Saturday,” the owner
of Travel House of Quincy
said. Instead, she or one
of her staff is available for
private appointments on
Kosin believes strongly
that agents need to educate case of emergency and ex-
the public about what they pertise with complex trips,
do. “Agents aren’t doing a she said. Agents need to be
good enough job of promot- creative and offer experi-
ing themselves,” she said. ences that simply cannot be
Kosin spends a sizable purchased from a Web site.
chunk of change every year Then they need to get the
to advertise, word out.
p r i m a r - Her agency’s
ily on local mantra is “We
television. sell the world,”
A w e l l - and Kosin has
knowncou- brought the
ple who are world to her
her clients quiet Mid-
sat down western river
with her ad town. A native
agency in of Frankfurt,
their own she discovered
living room Meckie Kosin, owner of Travel House of when she set-
and talked Quincy, Ill., believes agents are not doing a tled in Quincy
good enough job of promoting themselves.
about what t h a t m a n y
Travel House of Quincy’s townspeople are descended
service meant to them. from natives of the Westpha-
It is a costly proposition, lia lowlands of Germany.
but Kosin said serious busi- She set about forming a
nesspeople need to make sister-city relationship be-such investments. “That’s tween Quincy and Herford
what it takes,” she said. and served on the sister-city
Agencies’ advertising ef- commission. She put groups
forts need to go beyond the together, organized home
usual bromides about per- stays in and around Herford
sonal service, assistance in CONTINUED ON PAGE 48
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