The Bursch legacy
The late Alan Fredericks was editor of Travel Weekly in 1983, the year of our 25th anniversary issue. Fredericks was determined to write a story about a travel agency that was
the same age as Travel Weekly. He settled upon Bursch Travel in Alexandria, Minn.,
and interviewed the founder, Pete Bursch.
For this 50th anniversary issue, editor-at-large Nadine Godwin revisited Bursch Travel by phone and spoke to the founder’s son, agency President
Bursch Travel in Alexandria, Minn., got its
start in a Greyhound bus depot. Founder Pete
Bursch morphed the business from a bus-based
operation to a full-service travel agency after
obtaining approval from the Air Traffic Conference (ARC’s predecessor) in 1958, 50 years ago.
Even with airline ticketing rights, Pete Bursch “had no idea we could really make a living
at it,” he told Travel Weekly in an interview 25
years ago. But the business started by the senior Bursch, now
deceased, succeeded beyond his expectations.
Fifty years after its humble beginning, Bursch Travel/American Express is a
$40 million agency with 60 employees in 13 locations.
In 1977, at age 65, Pete invited his son Fred into a partnership, saying the business, at $6 million in two locations, had become “too big” for him.
Fred, then about 26 and fortified with a business degree, a law degree and a
TRAVEL WEEKLY’S 50TH ANNIVERSARY
The above photos ran with a story about Bursch Travel that appeared in Travel Weekly in 1983.
The Ultimate Hotel Guide 2009 features a number of
prime advertising possibilities, including outlined or
expanded listings and map spots in highlighted
destinations. In addition to listings, the Ultimate Hotel
· Updated hotel locator maps
· Insights from Travel Weekly
Editor in Chief Arnie Weissmann
· Trends from Senior Editor Jeri Clausing
· Destination information and highlights
Contact your Travel Weekly sales representative to learn
more about ad sizes and rates.
SEPT 19, 2008
DEC 8, 2008
FOR ADVERTISING OPPORTUNITIES, CONTACT BRUCE SHULMAN
BSHULMAN@TRAVELWEEKLY.COM OR 561.799.1788