A section of the Great Wall is about an hour’s drive from Beijing, where the Olympic Games will be held this summer.
It all begins with the destination. The urge to see a distant land was resident within human be-
ings long before the invention of the motorcoach, airplane, cruise ship or any other essential
component of the modern travel industry.
Ours may be the age of “experiential” travel, but don’t let that fool you — the destination
is the key. The industry’s marketers, well aware of this, construct tours and cruises with an
eye to putting as many place names within brochures as is logistically possible. They know that
consumers, considering two itineraries of the same length,
See PLACES on Page 16